A Salvage Consultant Once Said

By Anthony on September 18, 2010 2:37 PM


"At drinking time I left Meyer at the wheel and went below and broke out the very last bottle of the Plymouth gin which had been bottled in the United Kingdom. All the others were bottled in the U.S. Gin People, it isn't the same. It's still a pretty good gin but it is not a superb, stingingly dry, and lovely gin. The sailer on the label no longer looks staunch and forthright, but merely hokey. There is something self-destructive about Western technology and distribution. Whenever a consumer object is so excellent that it attracts a devoted following, some of the slide rule and computer types come in on their twinkle toes and take over the store, and in a trice they figure out just how far they can cut quality and still increase market penetration. Their reasoning is that it is idiotic to make and sell a hundred thousand units of something and make a profit of thirty cents a unit, when you can increase the advertising, sell five million units, and make a nickel profit a unit. Thus the very good things of the world go down the drain, from honest turkey to honest eggs to honest tomatoes. And gin."

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